Live Seminar: The Mastering of a Music City – 4
Venue: Nortvegia
Today’s live sector is where it all happens. Everywhere venues and festivals experience an increasing interest from the audience, as well as bands and artists struggle to please audiences, with increasingly intense and spectacular live shows as results. This four-step seminar bring you presentations of festivals’ aim of sharpen their profile these years, the role that public and private funding plays – and why live music apparently has become so hot, that whole towns now brand themselves as Music Cities.
What is a Music City and what identifies key elements of a music city, the primary benefits that accrue from music strategies, and the most effective strategies deployed around the world? Amy Terrill gives you a keynote to the insights of mastering a Music City, from her point of view as co-author of the “Mastering of a Music City”-report which was published last summer.
Keynote: Amy Terrill/Executive Vice President, Music Canada – co-author, “The Mastering of a Music City”. Meet: Danny Keir/Sound Diplomacy (UK): Music Cities Network – an introduction, Jesper Mardahl/Promus (DK): Music City Aarhus – facts & figures. Moderator: Andy Inglis/5000 MGMT (UK).
Presented by Live DMA, Dansk Live, Promus & SPOT+
Amy Terrill
Amy is a seasoned public speaker, and leads the organizations research activities. These include the publication of The Next Big Bang A New Direction for Music in Canada, Accelerating Torontos Music Industry Growth Leveraging Best Practices from Austin Texas, Fertile Ground Alberta Music Cities Initiative and Economic Impact Analysis of the Sound Recording Industry in Canada.
Danny Keir
Danny is working as Director, Artist & Label Services at Sound Diplomacy, which is the leading global advisor on music cities and market development. As strategists for cities, developers, large private sector organisations and governments, Sound Diplomacy provides cutting edge research and market expertise in increasing the value of the music and music business economy in state, city, urban and development plans.
Jesper Mardahl
Jesper is co-developer of the Music Management education at the Royal Academy of Music and has worked as lecturer and teacher. Since 2010 he has been head of Promus The Music Community of Aarhus.
Promus has now initiated the Music City Aarhus-project to further strengthen the citys music business community and position as one of the leading music cities in Denmark.
Andy Inglis
Andys music business career spans twenty-six years, beginning in 1990, DJing, running raves and record labels, and managing electronic artists. His company now focusses on Artist Management and Tour Management (for the Mercury Prize-nominated East India Youth amongst others) and Mentoring. He also lectures internationally on the Live Music Industry. He would ban guest lists, cover versions and encores.